Learn more about the ongoing process of marketing your program through the NAFCC Business Center. Get ideas on how to reach out to current families, prospective families, and past families.


Marketing Plan Calendar

Benefits vs. Features

Protecting Your Business Name

How to Set Your Rates

When is it Legal to Talk About Child Care Rates?

How to Compete with Child Care Centers and Unregulated Caregivers

Prospective Parent Tracking Form

Prospective Parent Questionnaire Form

Child Care Trends